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| Domestic flavoring industry challenges and opportunities |
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| Flavoring for food industry or day subdivision unique field of chemical industry, industry endogenous and epitaxial growth period in the future. Flavors and downstream demand continues to rise is flavoring industry endogenous growth momentum for a long time; Secondly, to break through the international domestic essence industry giants, change the status quo, such as small and scattered less competitive will enhance the core competitiveness, the reorganization of merger and acquisition (m&a) provide enterprises with exogenous growth momentum. Growth is much higher than domestic essence the next three years, the growth of the industry. Traditional European and American market demand is becoming saturated, 2004 ~ 2009 market demand growth fell to 3.4% from 4.1%, mainly China and India, the asia-pacific market (excluding Japan) growth rate of more than 5.3%. Global essence of 1999 ~ 2011 sales revenue growth of 4.75%, 2004 ~ 2009 the average growth of 12% in China, 6.8% in India. We expect the "twelfth five-year" at the end of the domestic essence sales revenue will exceed 50 billion yuan, with 17 billion in 2015 to the room to grow. Essence of downstream growth continues to rise, the next three years, the demand space for 1.64 times that of 2011. Food manufacturing industry in our country since 1999, average annual growth rate of 24.63%, beverage annual average growth rate of 20.62%, 2011 food beverage manufacture and growth rate reached 30%, growth is far higher than flavor spices industry. According to the food and beverage production, downstream growth forecasts, we measure the essence of domestic demand will reach 530200 tons in 2015 (not including cigarette flavor), essence of capacity expansion space is large in the future. Draw lessons from international flavoring company growth path, we believe that the domestic company shall overcome small and scattered play to local advantages, based on the breakthrough in the emphasis from the following two aspects: Improve the level of product innovation, diversified product structure. High quality big customer strategy, area, more personalized sales and service mode. Edible essence of domestic enterprises, business and product line rich are food, bairun will share love and spring occurs. Spring content is given priority to with salty flavor; Love's food covering food, tobacco, cosmetic, perfume raw materials and ingredients are the five areas, there are more than 7000 products. Bairun will shares (listed a-share) more than 1000 kinds of products, mainly for edible flavor, the company is committed to product innovation and brand, to create sufficient preparation for the company long-term development. |
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